Every business needs a look they can call their own! Your logo is the first step in separating you from your competition. Your logo is more than a mere visual mark, it is the face of your business, so it must be original and memorable for it to have the greatest impact. Your logo is the image that will be on everything from your emails to brochures to your web presence, so I’ll make it reflect who you are.
When I design your logo I look at three very important elements: Font, color, and graphics. The font will help convey your message and reflect your brand. Some fonts are playful while others are all business, and I want to make sure that your audience knows who you are!
Color, like fonts, also sends a certain emotion and reflects your brand to your audience. If your goal is to have your business look young and trendy, you may want to consider bright and current colors. But if your goal is to look refined and classic, you might want to go with a darker color pallet. Simplicity is king when choosing colors, so three or fewer is best.
Once you have a logo for your business, you are not done unless you have an esthetically pleasing business card design. Your business card is like a mini advertisement for your company and will grab the attention of your customers with the right layout.
If you overlook the importance of having a professional business card designed, you could be sending the wrong message to your prospective client. Building a positive brand image will be easy if you do it from the start. Make your clients take a double-take when you give them your “super cool” professionally designed business card.
Once you have your logo designed, the business card is relatively simple and shouldn’t take a lot of time. The organization of the information is what’s most important on the business card. You will need to decide what is most important and not include every contact number or title you may have, remember not to clutter things up.
A brochure is useful for almost any business. It allows your customer to take home information that they may not find on your business card. It allows you to explain your product or service in detail, and is a constant reminder to your customer. A brochure is helpful when you have several products or services that you would like to outline to your customers.
There are many options for brochure design. The size and way that your brochure is folded is one thing to consider and it can make a great impact on how it’s received. With digital printing, the options are endless. You can have very short runs, enabling you to change information as needed without all the printing costs.
Every business needs a digital presence. Whether you are a big or small business, people want to see who you are and what you have to offer. Having clean, easy to navigate graphics will show your customers that you are serious about your business. It’s also important to be consistent with your brand on your site, as well as all the other social avenues, such as Facebook, Twitter, LinkedIn, etc.
I can provide you with graphics you can put on your website that go along with all your other materials. The last thing you want is for something to look out of place and not be consistent with your brand. You may be confused and not know what size to make a particular web graphic, and it can be difficult, but I can help with that and provide images and digital graphics that you can use on-line or in print, and they will both be crisp, clean and represent you in the most positive light.
From ads to postcards to sales sheets, print advertising will never go away completely. Although we may not see as much as we used to there are still times when a printed piece is what you need. If you are looking for a postcard design, ad design, or any printed design piece, I can help you through the process.
Forms are often overlooked as part of your companies image but they do help complete your brand. Customer-friendly forms are important and if your customer has a hard time filling out your form, then it is not effective.
Do you need your logo on a pen or water bottle for an upcoming trade show? If you want to really get noticed in a room full of your competition, then a quality trade show display is a must! Sometimes your logo may need to be modified or made into a format that you are unfamiliar with. I can help with this task and even handle the whole order for you, whether you need two or two thousand, I’ve got you covered!